Jeanette H盲gglund is a Swedish photographer based in Uppsala who has worked in the industry for 12 years across advertising and portraiture. A consistently bright and bold aesthetic can be found in various commercial and personal series, which collectively free viewers from a measurable, recognisable reality. Alienation is at the very centre of the artist鈥檚 practice: images from Temptations 鈥 shot in Copenhagen and Malm枚 鈥 revel in flourishing forms and hyperreal colours. Meanwhile, Beyond the Beach offers a closer look into a small tourist village where older hotels will soon be superseded by tall resort complexes. Similarities can be seen in both series; whether negative or positive, the end result is an altered perspective. Although pop minimalism is a concept widely used in digital photography, H盲gglund utilises the format not to comment upon a universal existence 鈥 one that is increasingly reductive in its anonymity 鈥 but to open minds to new possibilities.
