Inspired by the Walt Whitman poem I Hear America Singing, Bloomfield鈥檚 work references a frontier past and the optimism of that time. Just Do It 鈥淚 hear America singing鈥 employs a primordial pit-firing technique used by the Native Americans, coupled with a reclaimed Nike shoe box symbolising consumer aspirations.
Just Do It 鈥淚 Hear America Singing鈥, 2015. 260mm x 120mm x 240mm.